Company Introduction:

Main business: Unity's one-stop application marketing platform

Unity is a leading global platform for content creators, empowering creators of all sizes to achieve their visions. Luna from Unity is a one-stop app marketing platform under Unity, which helps app products improve advertising and marketing effectiveness in over 30 customer acquisition channels, especially in the Apple Search Ads channel. Luna helps users efficiently perform automatic optimization, keyword expansion, data analysis, and iOS custom product page production, thereby enhancing marketing effectiveness.

Apple Search Ads - iOS Key Customer Acquisition Channel As a key channel for acquiring iOS users, advertising spending on Apple Search Ads has increased significantly in recent years. According to official data from Apple, this channel can provide users with extremely high conversion intentions, with 70% of App Store users using search to find apps, and an average conversion rate of over 60% for search result page advertisements. Meanwhile, Apple Search Ads keywords can effectively protect one's brand and prevent competitors from acquiring target customers, leading to the loss of proprietary traffic; Directly using first-hand channel data and retaining complete transparency of funnel data; And it helps to improve the ranking of the App Store, effectively assisting in the increase of organic traffic.

Advertisers often encounter pain points such as low management efficiency, low optimization efficiency, and difficulty in expanding keywords in keyword placement:

Luna supports batch creation and editing of Apple Search Ads advertising campaigns to address management efficiency pain points;

Luna can use automatic optimization algorithms to address the pain points of optimizing efficiency, automatically bidding for each keyword and dynamically and effectively managing multiple keywords;

In response to the pain points of keyword expansion, Luna and Sensor Tower have exclusively collaborated on a keyword expansion module. By entering the URL link of the competitor's App Store, users can view the corresponding competitor's keywords and advertising situation in the past 30 days, and make horizontal decisions on whether to tilt more resources towards the corresponding keywords.

Luna's other additional value-added services:

• Create and optimize customized product pages, providing comprehensive services such as advertising material strategy, development, testing, and analysis;

Global Launch "advertising consulting service provides a comprehensive range of services, including media strategy advice, KPI development, keyword expansion, etc., for apps planned to be released globally.