I. Company Profile:

Chengdu What You See Is What You Get Media Group Co., Ltd. was officially established on April 19, 2022. Its predecessor is Chengdu What You See Is What You Get Media Co., Ltd. It is an enterprise specializing in the broadcasting, television, film, and sound recording production industry and is currently in operation. Located at Room 4001, 40th Floor, Building 2, No. 530, Middle Tianfu Avenue, Chengdu High-tech Zone, China (Sichuan) Pilot Free Trade Zone, as a small and micro enterprise, it has a registered capital of 73,541,467 yuan. The legal representative is Lv Chengcheng, Zhao Jian serves as the supervisor, and Lv Chengcheng also acts as the manager. There are 17 employees insured by the company.

The company has a wide range of business scopes. General projects include film shooting services, providing professional shooting support for film and television creation; Internet sales (excluding goods requiring licenses), expanding sales channels through online platforms; domestic trade agency, facilitating the circulation of goods in the domestic market. It also includes information consultation, technical services, educational consultation (excluding education and training requiring licensing approval), sales of Internet and network equipment, etc. At the same time, it covers enterprise management and image planning to create a good corporate image; sales of daily necessities, general merchandise, agricultural and sideline products, office supplies, etc.; marketing planning to enhance the market competitiveness of products. In addition, it is involved in the sales of handicrafts, the development of rural folk arts and rural tourism resources, the sales of electronic components and household appliances, cultural and entertainment brokerage, and the organization of cultural and artistic exchange activities. In terms of licensed projects, the company holds the qualifications for performance brokerage and commercial performances.

The first headquarters of What You See Is What You Get Media Group is located in Chengdu High-tech Zone, and the second headquarters is in Nanning, Guangxi. As a leading new media + cultural tourism group in China, its business spans multiple fields such as live-streaming e-commerce, MCN, the cultural tourism industry, and financial investment. It has as many as 127 affiliated and controlled companies and employs over 1,000 people. In 2023, the company's e-commerce sales revenue reached 2 billion yuan, and its comprehensive tourism revenue was 500 million yuan. Adhering to the brand concept of "customer-centered, based on strivers, and promoting efficiency through collaboration", the company is fully committed to creating a "full-industry-chain service solution". It has five core advantages: strong sales channels, expertise in creating the night-time economy, extensive cross-industry resources, an innovative gene, and the ability to provide reasonable financial solutions. Its business covers multiple segments such as IP incubation, live-streaming e-commerce, cultural and creative products, and finance, and it is committed to becoming the most practical cultural tourism brain and the most competitive tourism service provider in China.

II. Corporate Background:

Establishment and Development: Established on April 19, 2022, with its predecessor being Chengdu What You See Is What You Get Media Co., Ltd., it is located in Chengdu High-tech Zone, China (Sichuan) Pilot Free Trade Zone and is currently in operation.

Enterprise Nature and Scale: It is a small and micro enterprise with a registered capital of 73,541,467 yuan, a paid-in capital of 20,000,000 yuan, and 17 employees insured.

Shareholder Composition: Chengdu What You See Is What You Get Dedao Brand Management Co., Ltd. holds 45.000054% of the shares, Chengdu Xingkong Tianji Technology Co., Ltd. holds 29.999945% of the shares, Yongshi Technology Service (Beijing) Co., Ltd. holds 15% of the shares, and Zhao Jian holds 10% of the shares.

Industry Status: As a leading new media + cultural tourism group in China, its business spans multiple fields such as live-streaming e-commerce, MCN, the cultural tourism industry, and financial investment. With 127 affiliated and controlled companies, it has strong influence and competitiveness in the industry. In 2023, the e-commerce sales revenue was 2 billion yuan, and the comprehensive tourism revenue was 500 million yuan. In 2024, the e-commerce sales revenue is expected to exceed 4 billion yuan, the comprehensive tourism revenue is expected to reach 3 billion yuan, and the group's operating profit will exceed 100 million yuan.

Business Layout: The group's business covers live-streaming e-commerce, digital cultural tourism, brand management, MCN + entertainment, etc. In 2023, it pioneered the cultural tourism RBF cooperation model and officially launched its cultural tourism business, focusing on cultural, tourism, and operation businesses. The business model is mainly based on the RBF business, which is the world's first cultural tourism RBF model, serving major scenic spots, tourism, performances, and sports POIs within China.

III. Business Scope:

The group has the advantages of a full-industry-chain service (scenic spot entertainment, night-time economy, cultural and creative design, financial support, smart scenic spots, Internet celebrity economy, VR technology, performing arts economy, and scenic spot transportation), and its four major business segments are cultural tourism digitization, cultural tourism finance, resource marketing and operation, and cultural tourism investment and operation. The following is a detailed breakdown:

Media and Film Category: Film shooting services, organization of cultural and artistic exchange activities, cultural and entertainment brokerage services, literary and artistic creation, etc., involving film and television production, cultural activity planning and organization, and artist brokerage.

E-commerce Sales Category: Selling a variety of goods through the Internet, including daily necessities, general merchandise, agricultural and sideline products, office supplies, clothing and accessories, shoes and hats, household appliances, etc., and at the same time carrying out domestic trade agency business to facilitate the circulation and sales of goods in the domestic market.

Information and Technology Service Category: Providing information consultation services, technology development, consultation, exchange, transfer, promotion, etc., also involving educational consultation services, and the sales of Internet equipment and network equipment, providing relevant technical support and products for enterprises and individuals.

Enterprise Management and Planning Category: Covering enterprise management, enterprise image planning, marketing planning and other services, helping enterprises improve their management levels, create good images, formulate marketing strategies, and enhance their market competitiveness.

Crafts and Tourism Development Category: Engaging in the sales of arts and crafts, ceremonial items, and collectibles, as well as the development and operation of rural folk arts and handicrafts, leisure agriculture, and rural tourism resources, promoting the integrated development of the cultural and tourism industries.

Ticket Agency Category: Providing ticket agency services, including passenger ticket agency, etc., to facilitate people's purchase of various tickets.

Licensed Operation Category: Holding the qualifications for performance brokerage and commercial performances, and being able to carry out relevant performance business.

IV. Case Studies:

(1) 5A-level Qingcheng Mountain

(2) 5A-level Panjin Red Beach Scenic Area
(3) 5A-level Dujiangyan Scenic Area
(4) 4A-level Chongli Fulong Ski Resort
(5) The Phenomenal IP - Egg Party