I. Company Profile:

Yaomazi Food Co., Ltd. (hereinafter referred to as "Yaomazi") is located in Hongya, Sichuan. Since its establishment, it has been focusing on the research, development, production, and sales of seasonings with a prickly ash flavor, leading the industry with high-quality products and services. Adhering to the corporate mission of "Adding a Fragrance of Prickly Ash to the World", Yaomazi takes green "intelligent" manufacturing as the guide, regards food safety as its responsibility, takes innovation and research and development as the driving force, takes application and transformation as the orientation, and takes building the "No.1 Brand of Chinese Prickly Ash Category" as the core goal, actively promoting the rapid development of the prickly ash industry.

Yaomazi implements comprehensive quality control, establishes a modern enterprise management system, and formulates strict quality inspection standards. It has successively passed the ISO9001 Quality Management System Certification, ISO22000 Food Safety Management System Certification, and HACCP Hazard Analysis and Critical Control Points System Certification, providing a reliable guarantee for product quality. On the basis of inheriting the intangible cultural heritage secret preparation process of prickly ash oil, it innovates the fresh pressing process and the modern production process of CO₂ supercritical extraction. The preparation method of "Yaomazi Prickly Ash Oil" has obtained a national invention patent. After more than ten years of innovation and iteration, Yaomazi has become a national-level Star Creation Space, a provincial key leading enterprise in agricultural industrialization, an innovative small and medium-sized enterprise in Sichuan Province, a famous trademark in Sichuan Province, and an enterprise technology center in Sichuan Province.

So far, Yaomazi has established a sales network composed of more than 600 distributors. With the Sichuan-Chongqing region as the core, it covers 34 provinces, municipalities directly under the Central Government, autonomous regions, and special administrative regions across the country, and is also exported to countries and regions such as the United States, Canada, Singapore, and Japan. It has successfully introduced the taste of Chinese prickly ash to the world. At the same time, Yaomazi makes full use of its own application research and development advantages to provide customized catering seasoning products for food and catering enterprises, meeting the catering customers' needs for food safety, product standardization, and taste stability.

Yaomazi is committed to becoming a professional service provider of standardized prickly ash seasonings. With sincere principles, profound techniques, and excellent performances, it continuously meets people's pursuit of a delicious life. It drives product research and development with user value, takes the development of the catering industry as the internal driving force, serves users, and strives to achieve the corporate vision of "The Taste of Prickly Ash · The Taste of China · The Chinese Taste of the World".

II. Corporate Background:

Yaomazi Food Co., Ltd. was established in Hongya County, Meishan City in 2008. Its predecessor was the "Yaoyao Restaurant" established in 1992, founded by Zhao Yuejun, the 18th-generation inheritor of the prickly ash oil technique. As a family business, the company is jointly controlled by Zhao Yuejun and his wife Gong Wanfen, as well as their sons Zhao Qi and Zhao Lin.

The company focuses on flavoring foods with a characteristic flavor of prickly ash. The "Yaomazi" brand prickly ash oil is its core product. Integrating traditional and modern techniques, its preparation method has obtained a national invention patent. It has passed a number of certifications and won more than 20 honors such as "Provincial Key Leading Enterprise in Agricultural Industrialization". It has established a national marketing network, and its products are exported overseas. It is also involved in cultural tourism and has built a Prickly Ash Culture Museum.

III. Business Scope:

Food Production and Manufacturing: As the core business, the production covers multiple categories. In the category of flavor oils, there are prickly ash oil, Chinese prickly ash oil, litsea cubeba oil, cooked coriander seed oil, etc., among which prickly ash oil is the star product. It adopts three processes of traditional secret preparation, room-temperature fresh pressing, and carbon dioxide supercritical extraction, accounting for more than 80% of the main business revenue. Composite seasonings include Boboji chicken juice, hot pot base, prickly ash dipping sauce, etc. In addition, there are vegetable products (such as clear water Yaya bamboo shoots) and leisure foods (such as Boboji, shredded chicken with prickly ash flavor).

Raw Material Planting: It is involved in the planting of vegetables and spice crops to ensure the quality and supply of raw materials. Especially in the planting of prickly ash, relying on the local resource advantages, it promotes the development of the upstream of the industry.
Culture and Tourism: It conducts leisure and sightseeing activities, organizes cultural and artistic exchanges, and manages cultural venues. It has built a Prickly Ash Culture Museum to spread the prickly ash culture and promote the integration of culture and tourism.
Trade Import and Export: It is engaged in food import and export, and its products are exported to more than 10 countries and regions overseas, expanding the global market.
Intangible Cultural Heritage Inheritance: It is committed to the protection of intangible cultural heritages related to the production of prickly ash oil, inheriting the three-hundred-year-old intangible cultural heritage secret preparation technique, and promoting the continuous development of traditional techniques.
(1) Flavor Oils
(2) Flavor Sauces
(3) Flavor Sauces
(4) Food Ingredients
(5) Industrial Customization

IV. Case Studies:

Yaomazi Food Co., Ltd. actively carries out multi-dimensional cooperation to boost enterprise development and industrial upgrading:

University-Enterprise Cooperation: It has jointly established the "Scientific Practice and Employment Internship Base of Sichuan Agricultural University" and the "Research and Development Center for Deep Processing Technology of Prickly Ash" with Sichuan Agricultural University. The two parties signed and awarded the plaques in November 2020. Zhao Yuejun, the company's chairman, hopes to achieve complementary advantages through this cooperation and promote the development of the enterprise and the prickly ash industry. In addition, it has also cooperated with scientific research institutions and universities such as South China Agricultural University and the Chinese Academy of Sciences to tackle key problems in the three core technologies of "secret preparation", "fresh pressing", and "supercritical extraction" of prickly ash oil, promoting product innovation. Currently, it has launched more than 200 products on the market. In January 2021, the company signed a contract with the School of Public Health of Chengdu University of Traditional Chinese Medicine to jointly establish the "Research Center for Nutritional and Healthy Foods of Prickly Ash", and at the same time, it was officially listed as the "Teaching Practice and Employment Internship Base of the School of Public Health of Chengdu University of Traditional Chinese Medicine", promoting product research and development and transformation. The company has also cooperated with Meishan Vocational and Technical College to build a demonstration base for the integration of production and education, stimulating innovation vitality.
Upstream and Downstream Industry Cooperation: At the raw material supply end, it closely cooperates with local prickly ash farmers' cooperatives and family farms in the mode of "base + cooperative + leading enterprise". It has established an order purchase mechanism to ensure the stable supply of prickly ash raw materials, helping farmers save costs and increase their income by more than 38 million yuan per year, and driving prickly ash farmers to establish 36 professional cooperatives and 56 family farms. At the market sales end, it deeply cooperates with distributors to build a sales network. For example, Sichuan Biute Trading Co., Ltd., Yaheng Food Chengdu Co., Ltd., and Guangzhou Jiuxiang Food Co., Ltd. have become the top three sales customers from January to August 2024. In addition, it expands online sales channels through e-commerce platforms such as JD.com and Tmall, and its products are exported to more than 20 countries and regions overseas.
Capital Cooperation: Wangju Investment, a subsidiary of the listed company Juewei Food, holds 13.68% of the shares. Juewei Food puts forward demands, and Yaomazi participates in the competition for the supply of customized industrial prickly ash oil by quoting prices. The two parties cooperate with each other at both the business and capital levels.
Local Cooperation: It collaborates with the Hongya County Government for development. Taking the company as the leading enterprise, it builds a modern prickly ash agricultural park integrating "breeding, warehousing, processing, quality inspection, exhibition and sales, research and study, and logistics", promoting the development of the entire industrial chain of Hongya's prickly ash industry from raw material planting to processing and export, and continuously consolidating Hongya's leading position and market share in the prickly ash industry across the country. In 2023, the Investment Promotion Center of Zibo High-tech Zone visited Yaomazi Company to discuss the Shandong distribution center and sales headquarters project, and had in-depth exchanges on cooperation details such as project location selection and the layout planning of the future prefabricated food industrial park, promoting the implementation of the project.

V. Honors & Accolades:

(1) National Leader in the "Benefiting Farmers and Revitalizing Villages through Science Popularization" Campaign

(2) Demonstration Enterprise in Sichuan
(3) One of the Top Ten Most Influential Brand Enterprises in the Decade of Sichuan Seasoning Industry in China
(4) Innovation Dark Horse in 2021