I. Overview:

‌China Brand Festival‌ is a premier annual event initiated by non-governmental forces and held in major cities across China. Launched on ‌August 8, 2006‌, at the ‌Golden Hall of the Great Hall of the People‌ during the Brand China Summit, the festival was endorsed by ‌Gu Xiulian‌, then Vice Chairperson of the National People’s Congress Standing Committee, who serves as its Honorary Chairperson. Over 18 editions, it has been hosted in cities including Beijing, Qingdao, Dalian, Guiyang, Chengdu, Wuhan, Hohhot, Changsha, Hangzhou, and Guangzhou, attracting an average of ‌5,000+ attendees per edition‌ (peaking at 20,000) and receiving extensive coverage on ‌CCTV’s News Broadcast‌, Evening News, and Morning News. With a cumulative global audience of ‌1 billion+‌, it is hailed as the ‌“Olympics of China’s Brand Sector”‌ for its scale, influence, and nationwide participation.

II. Core Services:

China Brand Festival‌ – the ‌“Olympics of China’s Brand Sector”‌ – offers a one-stop solution for brand growth challenges:

(‌1) Elite Networking‌: Connect with top-tier stakeholders from government, business, academia, and media, including global brands, buyers, distributors, and partners.

(2) Credibility Boost‌: Gain recognition through authoritative rankings (e.g., World/China 500) and media exposure.

(‌3) Investment Roadshows‌: Drive high-value, on-site transactions; some roadshows achieve ‌60% of annual revenue targets‌.

(‌4) Media Amplification‌: Leverage nationwide coverage via Party-affiliated media, state media, social platforms, and outdoor advertising in ‌20+ major cities‌.

III. 19th China Brand Festival 2025:

Three Flagship IPs Unite‌: The festival integrates the ‌China Brand Festival‌, ‌Women Leadership Forum‌, and ‌China Brand Leaders Annual Conference‌ into a grand celebration for brand professionals, featuring large-scale events, high-profile speakers, diverse formats, and global reach.

‌Theme‌: ‌“Intelligence Leads the Future, Integration Drives Transformation”‌
In an era of rapid technological and societal evolution, the 2025 edition focuses on:

(‌1) “Intelligence Leads the Future”‌: Harnessing AI, big data, and cloud computing to empower industries with smarter, more efficient solutions.

(‌2) “Integration Drives Transformation”‌: Fostering cross-sector collaboration to break barriers, integrate resources, and pioneer new pathways for sustainable growth.

This event will unite global innovators to shape a visionary roadmap for the future.

IV. Event Framework:

‌Date‌: August 7-11, 2025 (Opening Ceremony on August 8)

‌Venue‌: Nanjing/Wuhan/Shenzhen/Beijing (Host city under application)

‌Organizers‌:

‌(1) Host‌: China Brand Festival Organizing Committee

‌(2) Co-Hosts‌: Brand Union (Beijing) Consulting Co., Ltd.; Local Government Agencies

‌(3) Partners‌:

• China International Communications Group Asia-Pacific Communication Center

• Jiangsu Brand Association

• Guangxi Brand Development Promotion Association

• Henan Brand Culture Research Center

• Hunan Trademark & Brand Association

• Guangdong Brand Promotion Association

• Shenzhen Brand Institute

(4) Strategic Media‌: China News Service Finance, Sina Finance, Xinchao Media.

‌(5) Media Partners‌: Asiaray Media, Yongda Media, Gaohe Media, Zunpin Media, Classic FM Beijing, FM969, Yawen Media, City Landmark, Zhongyun Technology, International Brand Observation, Sanchuan Technology, Huodian Cloud Media, Business World, Huatie Media.

‌(6) Supporting Brands‌: Sinopec, China Communications Construction Group, Alibaba, Tencent, Moutai Group, Haier Group, China Science Holdings, State Power Investment Corp., Geely Holding, Easyhome, Tongwei Group, Lenovo, Sany Group, Aokang Group.

V. Awards & Recognitions:

(‌1) China’s Top 500 Brands‌

(2) World’s Top 500 Brands‌

‌(3) China’s Top 10 Brand Leaders‌

‌(4) China’s Top 10 Brand Women‌

‌(5) Hua Pu Award‌ (Outstanding Chinese Brand)

‌(6) Wang Yong Brand Award‌ (Brand Leadership Excellence)