On May 19, the 2025 New South Wales Government Matching and Negotiation Conference (Chengdu Station) and New South Wales Brand Launch, jointly hosted by the Trade and Investment Office of the Government of New South Wales (Australia), the Global Promotion Association for Economic Development and Cooperation, and the Sichuan Provincial Association for Foreign Economic Cooperation, was successfully held at the Waldorf Astoria Hotel in Chengdu, China. The conference was chaired by Ms. Sara Zeng Si Hua, a Business Officer from the Trade and Investment Office of the Government of New South Wales (Australia).

This negotiation conference highlighted a range of high-quality food, beverages, wines, skin care products, and health products from 15 renowned brands in New South Wales. This landmark event in Chengdu attracted more than 50 Chinese importers, distributors, and retailers, who were eager to explore trade opportunities and establish long-lasting partnerships with New South Wales enterprises!

First, the event kicked off with a warm welcome speech by Ms. Jasmine Zhu Min, Acting Representative of the Greater China Region for Trade and Investment of the Government of New South Wales, Australia. Jasmine highlighted the strength and diversity of New South Wales' food and consumer products industries, and emphasized their potential to meet the growing demands of China's dynamic market.

Next, Gui Hanfeng, a member of the Chengdu Municipal Political Consultative Conference, President of the Global Promotion Association for Economic Development and Cooperation, and Executive President of the Sichuan Provincial Association for Foreign Economic Cooperation and Development, delivered a wonderful keynote speech. President Gui provided a comprehensive overview of the import product market in western China and offered valuable insights into consumption trends and cooperation opportunities, setting a positive tone for the day's conference.

Afterwards, more than 10 high-quality Australian brand enterprises from the fields of food, beverages, wine, skin care products, and health products conducted online and offline roadshows and promotions, including: Alka Power, Bruno's Up The Combi, Cici Care, Healthier-Tastier Foods, Jiva Products, Monak Wine Co, New Directions Australia, Pablo & Rusty's Coffee Roasters, Tamburlaine Wines, Universal Pharmaceuticals, Bodie'z Protein Water, Daily Shake, Neo Australia, The Bread Guys, and Tonic Alchemy. Five of these brands were unable to attend the event in person due to prior arrangements, so they were represented by senior officials from the Government of New South Wales, who vividly conveyed their brand stories and market visions.

(Part of the Australian enterprises' roadshows)

The event then moved into an interactive product display and business matching session, carefully designed to foster meaningful connections between the two sides. Chinese enterprises were pre-matched with New South Wales brands based on their expressed interests and conducted in-depth negotiations at designated brand booths. Following the structured matching session was an open networking period, allowing Chinese enterprises to freely engage with multiple New South Wales brands and facilitate potential collaborations. A carefully prepared refreshment break was also available in the reception area, creating a relaxed atmosphere that promoted productive exchanges.

(Bilateral Economic and Trade Negotiations and Matching between Chinese and Australian Enterprises)

Economic and Trade Negotiations and Matching between Chinese and Australian Enterprises: (Video)

This negotiation conference demonstrates the commitment of the New South Wales government to promoting its world-class products and strengthening trade relations with China. The event brought together innovative brands from New South Wales and key industry players in China, laying a solid foundation for future trade cooperation and heralding shared development and success for both sides!